Privacy Policy

Last Updated: 08/06/2025.

Welcome to Digital Marketing Paths (“we”, “our”, or “us”). Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal data when you use our website (https://digitalmarketingpaths.com) or our services.


1. Who We Are

Digital Marketing Paths is a UK-based digital marketing agency helping local service businesses grow through Google Local Service Ads (LSAs), AI call assistants, and lead generation strategies.

If you have questions about your data or this Privacy Policy, you can contact us at:
📧 Email: support@digitalmarketingpaths.com


2. What Data We Collect

We collect the following types of personal data:

a) Information You Provide

  • Name, email address, and phone number (e.g., through contact forms or bookings)

  • Business information (e.g., company name, service area, business documents)

b) Automated Data

  • IP address

  • Browser type and version

  • Pages visited and time spent on site

  • Referring website

This data may be collected through cookies or similar tracking technologies.


3. How We Use Your Data

We use your data to:

  • Respond to your inquiries and provide customer support

  • Deliver and manage our marketing services

  • Personalize and improve your experience

  • Fulfill legal or contractual obligations

  • Send service updates, invoices, or marketing communications (if opted in)


4. Legal Basis for Processing (GDPR)

We process your data under the following legal bases:

  • Consent – where required (e.g., newsletter signup)

  • Contract – when data is necessary to provide a service

  • Legitimate Interest – to grow and improve our business

  • Legal Obligation – to comply with applicable laws


5. Sharing Your Data

We do not sell your data. We may share your data with:

  • Trusted third-party service providers (e.g., Google, payment processors, CRM tools)

  • Legal authorities if required by law

  • Partners for fulfillment of contracted services (e.g., if we refer you to another specialist)

All third parties are required to comply with data protection laws.


6. Data Retention

We retain your data only as long as necessary for the purposes listed in this policy or as required by law. You may request deletion of your data at any time.


7. Your Rights (UK & EU Residents)

You have the right to:

  • Access your data

  • Correct inaccurate data

  • Request data deletion

  • Restrict or object to processing

  • Request data portability

  • Withdraw consent at any time

To exercise your rights, email us at support@digitalmarketingpaths.com.


8. Cookies & Tracking

Our site uses cookies to enhance your experience. You may choose to disable cookies in your browser settings.

For full details, please refer to our Cookie Policy (link if you create one).


9. Data Security

We implement appropriate technical and organizational measures to secure your personal data and prevent unauthorized access, alteration, or disclosure.


10. Third-Party Links

Our website may contain links to other websites. We are not responsible for their privacy practices and encourage you to review their policies.


11. Children’s Privacy

Our services are not intended for children under 16. We do not knowingly collect data from children.


12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date.


13. Contact

If you have any questions or concerns about this policy or how we handle your data, contact us at:
📧 support@digitalmarketingpaths.com